I use facial serums on a daily basis. Usually something with collagen or vitamin C, but I decided to try this one for extra moisturizing. I am used to the consistency of my everyday serums, so with this one I applied as much as I usually do, but that was a mistake. This is much thicker, because it is oil, so keep in mind that a little goes a long way. It moisturizes very well and has a pleasant smell, but it is very oily and will require clean up if you use too much.