To survive—and thrive—in today’s market, brands need a new playbook. And that playbook includes retail, which provides:
- Growth/New Channels
- Sell Aging Inventory
- Increased Valuations
12-WEEK ACCELERATOR | PROVEN METHODOLOGY | RETAILER CONNECTIONS
DTC RETAIL EXPANSION PROGRAM
Retail is GrowthNew CustomersAdditional Revenue
12 Week Retail Expansion Program
Weeks 1-4
Comprehensive retail readiness assessment, market
opportunity analysis, channel strategy roadmap, pricing and
margin analysis, initial retail partner shortlist, resource
requirements plan.
Weeks 5-8
Professional retail pitch deck, MAP pricing strategy,
promotional calendar, sales collateral package, channel specific
pricing strategy, initial broker outreach plan.
Weeks 9-12
Retail partner outreach strategy, broker relationship
development, launch timeline, implementation playbook,
performance metrics framework, next phase
recommendations.
LAB is your Chief Retail OfficerFractional Sales TeamRetail Advisor
Weekly Program Structure
We are your Chief Sales Officer to guide you, build the channel, and grow your retail business.
“Brian has an in depth knowledge of the retail landscape, and he helped us accomplish our goal of expanding to retail.”
Alex Keyan
President, goPure Beauty
“Brian was a game-changer for our launch. His deep knowledge of ecommerce helped us nail our tech stack setup and digital strategy, saving us tons of time and money in the process. He's clearly been there and done that, which made all the difference for us.”
Wendy Layco, Emilia Skin Botanicals
Co-Founder, Emilia Skin Botanicals
From Viral to Retail: goPure CEO on How Brian Hollowaty Helped Us Break Into Stores
Frequently Asked Questions
Here are a few of the frequently asked questions. Feel free to drop us a line or book a meeting if you have additional questions: dtc@losangelesbrands.com.
Is retail expansion right for my DTC brand?
Retail expansion can benefit most DTC brands, especially if you're experiencing challenges with rising acquisition costs, plateauing online sales, or seeking to diversify revenue streams. Our team conducts a thorough assessment of your brand, products, and business goals to determine if and how retail can complement your existing strategy.
How do I know if my products are ready for retail?
Retail-ready products typically have appropriate margins, professional packaging, clear value propositions, and competitive pricing. We'll evaluate your product line and help you make any necessary adjustments to succeed in physical retail environments.
What specific services are included in your retail expansion program?
Our comprehensive program includes retail readiness assessment, channel strategy development, pricing structure guidance, retailer targeting and outreach, sales materials creation, buyer presentation coaching, and ongoing account management support.
Do you work with brands in all product categories?
While we have experience across multiple categories, we specialize in consumer goods that align well with retail distribution, including beauty, wellness, pet, home, apparel, and lifestyle products. During our initial consultation, we'll determine if your product category is a good fit for our expertise.
Once the 90 days is over, do you offer ongoing sales support?
Absolutely. We provide fractional sales services on an ongoing basis, and we'll become your virtual sales team.