I was very interested in seeing a product from a local brand. I've long known Vitamin C is a holy grail beauty ingredient, so this one was particularly interesting. It combines a number of ingredients that work well together - vitamin c, ferulic acid, hyaluronic acid, niacinamide, and a few others. The product is cloudier than it appears in the pictures, with a sticky texture that absorbs quickly. There is no fragrance at all, though, which I love in a product.